 Hello Tammy Dawn Perea JTWROS, It's time to begin tracking the clicks on your links – from within HootSuite of course. Seeing the results of your campaigns allows you to quickly adjust tactics and maximize the results of your efforts.
HootSuite offers several ways to track and analyze stats. For starters, by using Ow.ly – the built-in url shortener – you can gather near real-time results on clicks including breakdowns by region, referrer and date. This is a great way compare which types of messages attract interest and also see where your fans are at.
As always, HootSuite's Help Desk outlines the details – along with the short tips below, take a look at these articles:
Shrinking a link using Ow.ly
Viewing Summary Statistics
Viewing Individual Message Statistics
Connecting Google Analytics with HootSuite
Getting Started with Stats
 1. First off, shorten your links with Owly by pasting your links in the box and clicking "shrink" – you'll then see your shortened web address within the message box
2. After you've sent the message, view results by clicking the Owl > choosing Stats > then clicking Summary Stats – select a social profile to see the associated statistical charts
3. To see results of individual tweets, again just click the Owl, select Stats, then chose the Individual Message tab - choose the profile to see all the messages and click View Stats for details
Creating Stats Reports
Share your reults by creating reports by choosing the print or export icons in the top right corner. Printing results in a formatted PDF including charts and graphs. Exporting will save your data in a CSV file ready for spreadsheets or other analysis.
How to Connect Google Analytics with HootSuite
Pro and Enterprise users can add Google Analytics accounts to the dashboard. We've even added an overlay measurement to show social clicks compared with your web traffic. Check out our help desk to find out how easy and powerful it is.
Next Jump Start
There's only one Jump Start email left and we'll use it to tell you about working with teams and assignments. As always, you can continue to become an expert through HootSuite University, or check back into the Help Desk for articles, forums, how-tos and more.
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